THE COSTCO PACKAGING GUYS

A SITE DEDICATED TO UNDERSTANDING

AND IMPROVING

PACKAGING AT EVERYONE'S FAVORITE RETAILER

ABOUT THE COSTCO PACKAGING GUYS

Michael Carrier has been combing the aisles of Costco for years.

An unapologetic lover of packaging focused on helping customers improve design, sales velocity and lower investment into the club retail channel.

Packaging matters more at Costco than any other retailer- talk to me about why.

Its Happening: TTR Display Standardization

"Costco is not a marketing billboard. We sell products and our pallet displays need to be product first. Stocked with product, or in...

Lighting at Costco. Why it's important for Packaging Design [new content]

Understanding the lighting environment in which a package will be displayed at retail is critical to the sales. Perception of color and...