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Feature Pallet Reviews

Navitas Organics Superfood+ Trail Mix Costco Feature Pallet Review
Navitas Organics Superfood+ Trail Mix earns an A overall for its bold analogous color palette and strong typography that makes this Costco pallet display impossible to miss. Scores A on visual and communication, B+ on structural.

Rip Van Wafers Costco Feature Pallet Review
Rip Van Wafers earns an A overall on this Costco feature pallet. Product-over-brand approach with strong value statement puts member value front and center. A+ on communication, B+ on structural.

Drumroll Mini Donuts Costco Feature Pallet Review
Drumroll Mini Donuts earns an A overall with vivid product photography that makes the cooler trays stand out. Strong visual and communication scores, A on overall and visual, B- on communication, A on structural.

Righteous Felon BBQ Beef Sticks Costco Feature Pallet Review
Righteous Felon BBQ Beef Sticks earns an A- overall. Clever waterfall graphics make this display stand out in a competitive snack category. Scores A on communication, B- on structural.

Trubar Protein Bars Costco Feature Pallet Review
Trubar Protein Bars earns an A- overall on this Costco combo pack pallet. Color division on the carton and product images on the tray showcase member value effectively. B- on communication, A- on structural.

Maybelline Lash Sensational Mascara Costco Feature Pallet Review
Maybelline Lash Sensational Mascara earns an A overall at Costco. Plastic-free card on a highly recognizable pallet stands out in health and beauty. B+ on communication, A on structural.

Elavi Protein Brownies Costco Feature Pallet Review
Elavi Protein Brownies earns an A- overall at Costco. A great example of product over brand on a new display. A- on communication, B+ on visual, A on structural.

Grace & Stella Eye Masks Costco Feature Pallet Review
Grace & Stella Eye Masks earns an A- overall at Costco. Creative diecut, foil, and spot UV finishes make this pack stand out to the member. B- on communication, A on structural.

NassifMD Detox Anti-Aging Facial Pads Costco Feature Pallet Review
NassifMD Detox Anti-Aging Facial Pads earns a B- overall at Costco. Protruding product blister adds dimension to the unit carton but communication and visual scores need improvement. B on communication, C on visual, B on structural.

Fishwife Smoked Rainbow Trout Costco Feature Pallet Review
Fishwife Smoked Rainbow Trout earns an A overall with perfect A+ scores on visual and structural. Creative 5-panel carton and pop-from-the-shelf graphics set the bar for a great Costco pallet display.

Pura d'or Shampoo & Conditioner Costco Feature Pallet Review
Pura d'or Shampoo & Conditioner earns a B overall at Costco. Complementing colors on the tray and unit carton help the pack stand out but communication and structural scores have room to improve. B on overall and communication, A- on visual, B- on structural.

Snack Mates Chicken & Maple Sticks Costco Feature Pallet Review
Snack Mates Chicken & Maple Mini Sticks earns a B+ overall at Costco. Logo icons on the tray demonstrate member value and emphasize product over brand. A on communication, A- on visual, B- on structural.

Bellwether Farms Organic Whole Milk Yogurt Costco Feature Pallet Review
Bellwether Farms Organic Whole Milk Yogurt earns a B overall at Costco. Diecuts on the front of the tray are a clever way to ensure the product is the star of the display. B on overall, B+ on structural.

Nutrius 3-Pack Body Mist Costco Feature Pallet Review
Nutrius 3-pack Body Mist earns a B overall at Costco. This new display showcases the plastic-free card trend in HABA. A on visual, B on overall, B- on structural.

Mielle Scalp & Hair Strengthening Oil Costco Feature Pallet Review
Mielle Scalp & Hair Strengthening Oil earns a B overall at Costco. Strong value statements quickly communicate member value on this new release. A on communication, B+ on visual, B- on structural.

Chomps Beef Sticks Costco Feature Pallet Review
Chomps Beef Sticks earns a B overall at Costco. An innovative divider set keeps presentation tidy for this everyday snack runner. A- on communication, B- on visual, A- on structural.

Haleys Beauty One Palette Costco Feature Pallet Review
Haleys Beauty One Palette earns an A overall at Costco. This pack screams value with vivid lifestyle imagery and strong emphasis on product over brand. A+ on communication and visual, B+ on structural.

EOS 5-Pack Super Balm Costco Feature Pallet Review
EOS 5-pack Super Balm earns an A overall at Costco. This plastic-free design pushes the envelope of item presentation in club. A on overall and communication, A+ on structural.

Pulmuone Beef Japchae Costco Feature Pallet Review
Pulmuone Beef Japchae earns a B overall at Costco. Simple yet effective — hands down one of the best designed trays in Costco's cooler. B- on communication, B on visual, A+ on structural.

Babe Original Brow Serum Costco Feature Pallet Review
Babe Original Brow Serum earns an A overall at Costco. Strong color blocking and attention-grabbing value statement make this display really pop. A on communication, A+ on visual, A- on structural.

The Organic Skin Co. Face Serum Costco Feature Pallet Review
The Organic Skin Co. Face Serum earns a B overall at Costco. Another plastic-free card in Health & Beauty reinforcing Costco's commitment to sustainability. B on overall, communication, visual, and structural.

Mrs. Meyer's Hand Soap Costco Feature Pallet Review
Mrs. Meyer's Hand Soap earns a B overall at Costco. Extending the color scheme from the bottle labels onto the multi-pack helps communicate member value. B on overall and communication, A on visual, B- on structural.

Nutrius Brazilian Body Wash Costco Feature Pallet Review
Nutrius Brazilian Body Wash earns a B+ overall at Costco. Quickly communicating value through bold color brings this 2-pack to life on the floor. B- on communication, A+ on visual, B+ on structural.

Sun Bum 2-Pack Sunscreen Costco Feature Pallet Review
Sun Bum 2-pack Sunscreen earns a B+ overall at Costco. The fifth panel box creatively adds marketing space and follows the latest in Costco packaging trends. B- on communication, A on visual, A on structural.


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