Change for the better. The evolution of the dreaded all plastic clamshell.
- joshuaalarson
- 24 hours ago
- 2 min read
Packaging designers have developed solutions far past this relic
The dreaded clamshell, once ubiquitous at Costco, is officially a thing of the past. Driven by consumer consciousness, and a strong push by Costco, we as packaging designers have developed past this relic with solutions that significantly or completely eliminate plastic content in our packaging (not to mention they are far easier to open).
Fortunately today there are options and you have 3 main choices:
#1 Plastic based Trap Card
Benefits:
Significant plastic reduction
Easy opening
Front view of the primary package (Designs can be executed to show product window on both sides on the card)
Excellent application for uniquely shaped products
Large area for additional marketing communication
Card size is adjustable based on product and target quantity per pallet
#2 Plastic Free Trap Card
Benefits:
100% plastic free
Customer can see and touch product
Easy opening
Large area for additional marketing communication
Excellent application for jars
Card size is adjustable based on product and target quantity per pallet
#3 Paper box card
Benefits:
100% plastic free
Customer can touch product through window
Easy opening
Large area for additional marketing communication
Excellent application for larger products
Card size is adjustable based on product and target quantity per pallet
There are many details and nuances on which card is right for your product.
Cards showcase products and are essential to the Costco sales experience and store dynamics. They create a billboard for value statements and ensure the product is the hero of packaging. More importantly they limit selling units per pallet and help Costco keep the flow of rotating inventory moving. Both work to Costco calculated treasure hunt shopping experience.
Until next time!
Cheers!
