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Behind Costco's Treasure-Hunt Shopping Strategy | WSJ The Economics Of Costco

Great video put together by The Wall Street Journal on the secret sauce at Costco.


They review many of the core principals we talk often here at CPG.


From limited offerings (typical Costco has 3700 SKU where a Walmart has over 50,000), to the importance of near-zero-touch pallet displays. How the floor is ever-changing and how that is no accident.


The Treasure-Hunt philosophy is everywhere and PACKAGING is how we grab members attention.


Video is 6:08 and worth every minute of your time




Cheers,

TCPG

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