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How2Recyle logos to play a huge role in the future of Club Packaging

With the latest edition of Costco Wholesale's Sustainable Packaging Guide dropping in July, we at The Costco Packaging Guys expect GreenBlueOrg's

Will Costco be pushing the How2Recycle logos more in the years to come?

How2Recyle logos to play a bigger role in the future of Club Packaging success!


Lets look at the program in greater detail and get you ready for the next Feature Pallet display.


 

How2Recycle is a standardized labeling system that clearly communicates recycling instructions to the public.


Its a smarter label system variation in recycling programs, unclear labeling, and inaccurate recyclability claims make proper recycling a challenge.




The How2Recycle label was created to provide consistent and transparent on-package recycling information to consumers in North America.

Clear. Consistent. Concise: Recycling labels that make sense.

How2Recycle Label are broken into three parts, show in Fig 1


  1. How to prep the Material for Recycling

  2. The How2Recycle Logo

  3. Type of Material and its Format (ie. which item in the package....very helpful with mulit-component packaging; more on that below)

Fig 1: Anatomy of a How2Recycle Label

The Multi-Component Label

We want to be sure that you know how to recycle your whole package, not just a part of it! For a How2Recycle label like the one at right, each "tile" represents a different part of the package. This is really helpful for when you're trying to know how to recycle different parts of your package. How2Recycle labels are intended to be read left to right, based on which part of the packaging you encounter first.



How2Recycle logo: Informative variation on the Chasing Arrows we all know


Information and locational instructions let you know if an item can be recycled traditionally or by other means. These are the most valuable aspect of the How2Recycle program. Knowing where to go, and if the material is actually recycleable is a huge step forward.


“The vast majority of plastic that has ever been produced — 79% — has actually ended up in landfills or scattered around the world or burned, but not refashioned into new products, which is what we hope for when we talk about recycling

How2Recycle labels play a critical role in the effective recovery of materials by providing a platform for brands to communicate recycling instructions for packaging directly to their end consumers. End users of packaged goods – citizens – are integral to sustainable material management. Without their participation the material loop cannot be properly closed.


Here is a quick video we put together, walking through this exciting an important step forward


Until next time,

Cheers!


-TCPG




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