The Costco Packaging Guys
King's Hawaiian - How to stand out with orange
Updated: Jan 20, 2020
King's Hawaiian is that addictive sweet bread staple at the dinner table all year and especially during the holidays.
Making the most of the King's Hawaiian signature orange color on their packaging trays provides a fantastic pop of color on each pallet throughout the year. Although when multiple pallets are on the floor at the same time, something greater than the sum of their parts takes place.
4 pallets together transform into a King's Hawaiian billboard which we think may be able to seen from Hawaii.
This is an excellent example of why proper design and execution of color have exponential returns for King's Hawaiian.