In a recent study comparing Walmart, Target, Costco, Kroger and Amazon, Costco was the only retailer which had a larger amount of male vs female shoppers.
Should this information change how packaging at Costco is designed for both a structural and graphics perspective?
What's your actual experience relating to this data? We have observed this same phenomenon when shopping at Costco warehouses.
In an insightful article by JohnsByrne, they talk about how Men are drawn to simplistic graphics that clearly communicate the product's function and benefits without frills or fluff.
This is a huge opportunity for us Club focused packaging and marketing professionals to focus on Brand Value Statements and Features that educate the buyer on the value of their Club Membership.
Here are some Best Practices we put together to guide the artwork on your next Trap Card opportunity!
Cheers,
TCPG