Warehouse #775 - Poway, CA Costco didn't originate 6 rights of merchandizing. Although their mastery of compressing all six rights of into one pallet is where the magic is. 📦 Right Product – Costco buyers are exceptional at identifying items that will move quickly and reinforce member trust. They also enhance value versus other retailers by tailoring pack configurations and offerings specifically for Costco members. This includes not selling 37 types of pasta sauce or 12 t

Getting a product into Costco isn’t only about having the right item, it’s also about having packaging that aligns with Costco’s unique merchandising model. Packaging at Costco has to do much more than just protect the product; it must serve as a marketing tool, logistics solution, and retail display all in one. Remember our packaging is your store shelf at Costco. When preparing for a conversation with a Costco buyer, it’s essential to bring a holistic packaging strategy th

We recently contributed to Certified Origins Magazine to talk about the Elements of a Winning Costco Display Link to article: https://www.certifiedorigins.com/elements-of-a-winning-costco-pallet-display/ Here's the breakdown: 📦 Elements of a Winning Costco Pallet Display What Separates the Winners from the Rest on the Costco Floor Selling at Costco isn’t about having great packaging — it’s about having great structural merchandising . Your pallet display is your shelf, your

Costco’s retail model is built on efficiency, pallet presentation, and speed. Unlike traditional retailers that rely on individual shelf stocking, Costco presents directly from full pallets. That means the number of units per pallet isn’t arbitrary or based on 100% on maximizing the available space on the pallet. Quantity is carefully engineered at the intersection of packaging design, logistics, safety, and expected sell through. Quantity is carefully engineered at the inte

Sorry Grandma Packaging designers have developed solutions far past this relic The once ubiquitous 100% plastic clamshell The dreaded clamshell, once ubiquitous at Costco, is officially a thing of the past. Driven by consumer consciousness, and a strong push by Costco, we as packaging designers have developed past this relic with solutions that significantly or completely eliminate plastic content in our packaging (not to mention they are far easier to open). Fortunately to

2 dock doors and 3,000 sq ft! Were expanding in more ways than one. An investment that will increase our west coast presence and allow us to drive design innovation at lightning pace. Just a teaser-- so stay tuned for more exciting details!! Cheers!

When Costco introduced Kirkland Signature three decades ago, it broke from the retail playbook. Instead of customizing private labels...

In late 2019, Costco announced they will require plastic branded/pooled pallets for any North American delivery location. Costco was on...

Take a stroll down the aisle with us as we look at our favorite designs over the first quarter

Great video put together by The Wall Street Journal on the secret sauce at Costco. They review many of the core principals we talk often...

"Costco is not a marketing billboard. We sell products and our pallet displays need to be product first. Stocked with product, or in...

Understanding the lighting environment in which a package will be displayed at retail is critical to the sales. Perception of color and...

While most retailers have distribution centers and stores, Costco names theirs a little differently. To ensure you are using the right...

We are so excited to be picked up by Packaging Digest to keep spreading the Costco Packaging Love!! 5 (Not So Secret) Elements of...

What makes a pallet display Shoppable? Or in other words, as the Oxford dictionary puts it: Conducive to shopping? A Nielsen report from...

We are often asked by our customers "What colors are most effective at Costco in driving sales?" Since the Costco Packaging Guys help...

Although Costco originated in Seattle, WA and their headquarters remain in that area today, for Costco revenue, California is King. If...

We were super honored to be invited to talk on Adam Peek's People of Packaging Podcast Check us out on Spotify, or wherever you get your...

And we've leased several thousand containers for use on these ships. Every ship can carry 800 to 1,000 containers at a time, and we'll...

Across virtually every section of a Costco Warehouse, Costco's in-house Kirkland Signature brands are ubiquitous. From vodka to ice...

A study from Numerator recently revealed what they found to be the typical Costco member. The Costco Packaging Guys always find this...

Always positive! Here is our latest review of AmLactin's newest Feature Pallet Display in Costco. Please see the top Tab for all our...

We talk all the time here at The Costco Packaging Guys about the need to communicate Member Value. The need to communicate, quickly,...

The Pareto principle, applied to retail sales, simply means that roughly 80% of a retailer's sales, come from 20% of their products....