Its Happening: TTR Display Standardization
"Costco is not a marketing billboard. We sell products and our pallet displays need to be product first. Stocked with product, or in...
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THE
COSTCO
PACKAGING GUYS
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![Lighting at Costco. Why it's important for Packaging Design [new content]](https://static.wixstatic.com/media/f18c44_719ab1dd5aad4eca94fd7119143231a4~mv2.jpg/v1/fill/w_453,h_340,fp_0.50_0.50,q_90,enc_auto/f18c44_719ab1dd5aad4eca94fd7119143231a4~mv2.jpg)
Lighting at Costco. Why it's important for Packaging Design [new content]
Understanding the lighting environment in which a package will be displayed at retail is critical to the sales. Perception of color and...
![Learn the Lingo: They are Warehouses and Depots. Not "Stores" and "Distribution Centers" [Updated]](https://static.wixstatic.com/media/710ece_7af81a8153434ad6861dedfd81ae4f00~mv2.png/v1/fill/w_453,h_340,fp_0.50_0.50,q_95,enc_auto/710ece_7af81a8153434ad6861dedfd81ae4f00~mv2.png)
Learn the Lingo: They are Warehouses and Depots. Not "Stores" and "Distribution Centers" [Updated]
While most retailers have distribution centers and stores, Costco names theirs a little differently. To ensure you are using the right...
Packaging Digest!!
We are so excited to be picked up by Packaging Digest to keep spreading the Costco Packaging Love!! 5 (Not So Secret) Elements of...
![Fight your spellcheck: Shoppability is a word [new content]](https://static.wixstatic.com/media/710ece_1e06768630224d99b8c9c8d1e7ff1a30~mv2.png/v1/fill/w_453,h_340,fp_0.50_0.50,q_95,enc_auto/710ece_1e06768630224d99b8c9c8d1e7ff1a30~mv2.png)
Fight your spellcheck: Shoppability is a word [new content]
What makes a pallet display Shoppable? Or in other words, as the Oxford dictionary puts it: Conducive to shopping? A Nielsen report from...
The importance of color at Costco.
We are often asked by our customers "What colors are most effective at Costco in driving sales?" Since the Costco Packaging Guys help...
At Costco, California is King. Why this is important to your success as a supplier.
Although Costco originated in Seattle, WA and their headquarters remain in that area today, for Costco revenue, California is King. If...
People of Packaging Podcast
We were super honored to be invited to talk on Adam Peek's People of Packaging Podcast Check us out on Spotify, or wherever you get your...
Costco takes unique action on historic shipping impacts.
And we've leased several thousand containers for use on these ships. Every ship can carry 800 to 1,000 containers at a time, and we'll...
Packaging lessons from Costco's own Kirkland Signatureâ„¢ brand
Across virtually every section of a Costco Warehouse, Costco's in-house Kirkland Signature brands are ubiquitous. From vodka to ice...
Who is the typical Costco shopper and why does it matter?
A study from Numerator recently revealed what they found to be the typical Costco member. The Costco Packaging Guys always find this...
AmLactin Review
Always positive! Here is our latest review of AmLactin's newest Feature Pallet Display in Costco. Please see the top Tab for all our...
Value Statements Matter
We talk all the time here at The Costco Packaging Guys about the need to communicate Member Value. The need to communicate, quickly,...
Costco's success breaking the 80/20 rule and why your packaging must convey value.
The Pareto principle, applied to retail sales, simply means that roughly 80% of a retailer's sales, come from 20% of their products....
COSTCO PACKAGING 101: Why should I care about pallet under/over hang?
Not only can non-compliant packaging can put your products at risk for damage, it can subject you to a 2% charge back. In our Costco...
Costco Sustainability Review - How it applies to your packaging.
Get on board. Costco is continuing to take sustainability seriously and your packaging can be a major contributor of Costco hitting...
Costco had an extraordinary 2020
When the pandemic hit the US in March, as an essential business, Costco Warehouses stayed open. Under the immense pressure of overnight...
Best of the Best- 4th Quarter 2020
Join The Costco Packaging Guys as we walk the floor and talk through the Best of the Best, 4Q-2020. Happy Holidays!
Get ready. Costco's transition to plastic pallets is coming in 2021
In late 2019, Costco announced they will require plastic branded/pooled pallets for any North American delivery location. Although there...
What is an NPS score and why is Costco's considered world class
NPS stands for Net Promoter Score which is a metric used in customer experience programs. NPS measures the loyalty of customers to a...
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